“Marketing” is a very important tool for every business. Especially in the era where the trend related to Digital Disruption is hot, adapting to keep up with the changes is therefore something that should not be overlooked. What will make the business survive in this era is choosing the right marketing tool. Today, Connect X would like to introduce Marketing Automation, a marketing automation tool for entrepreneurs who want to build their business to keep up with the world. To be ready to meet all the needs of customers on the spot without stopping to work
Know your customers in the 2021s
Before getting started on Marketing Automation , modern entrepreneurs should know why they should use Marketing Automation for their business and why Marketing Automation is important. According to a survey by the Electronic Transactions Development Agency (ETDA), today, Thai people Spend about 11 hours a day online. Compared to the first survey in 2013, it was found that within eight years, Thais spent more than 7 hours a day online in 2016. 2021
For entrepreneurs This information clearly reflects the changing behavior of consumers. Especially during the COVID-19 situation Doing everything online isn't just about convenience. but also help to be safe from the epidemic as well
Nowadays, Digital Disruption is widely discussed as another factor that encourages consumer behavior to change. When there is a new technology or innovation more convenient to replace Consumers will choose to use it more. If any business can not keep up, it may be lost in the flow of change. This is why modern entrepreneurs should improve their businesses to keep up with the demands of their customers. The tool that will help cope with customers in the 2021 era is Marketing Automation, a marketing automation tool that works 24 hours a day.
How can Marketing Automation help businesses?
Many people may have heard of CRM systems(ระบบ crm) or Customer Relationship Management . Marketing Automation is a marketing tool similar to CRM systems, but Marketing Automation's specialty is the ability to analyze customer behavior and respond in real time. Time Content sent to customers is what they are interested in to drive their purchase, such as promotional information, content or campaigns. which will be sent via Email automatically or other channels such as SMS etc.
This kind of marketing is very beneficial to your business. Because the more businesses reach customers faster and more precisely It will only increase more sales opportunities. According to Findstack , 63% of entrepreneurs using Marketing Automation outperform their competitors. Therefore, if you want to beat the competition and build a stable business standing, using Marketing Automation is the answer to your business.
Build a business that never sleeps with Marketing Automation.
E-commerce web design concept with people characters. Customers shopping online. E-commerce distribution composition in flat style. Vector illustration for social media promotional materials.
What kind of business should do Marketing Automation the most?
When reading here Many people may be wondering if their own business should do Marketing Automation? In fact, any business can do marketing automation. However, the most preferred business is a B2C (Business-to-Customer) business that targets the general consumer. Also known as E-Commerce business, including service-related businesses such as restaurants, hotels and airlines.
The reason a B2C business should do Marketing Automation is because this type of business needs to build a long-term relationship with its customers to build a royalty brand that keeps customers coming back for repeat purchases. If there is no autoresponder waiting to respond might miss an important opportunity. Therefore, B2C businesses should have a Marketing Automation system to monitor customer behavior and market at the right time.
How to create a business that never sleeps with Marketing Automation effectively?
Entrepreneurs can actually start doing Marketing Automation by themselves. But it is not recommended for beginners because Marketing Automation is quite complicated and requires a lot of understanding. In addition, if the operator does not store customer information systematically. Therefore, it is best to choose a platform that integrates the data collection process perfectly with Marketing Automation. to help you use it in the most efficient way possible.
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